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Identity / Web / Art Direction

Recovery Collective

2013 — Present

Client

Recovery Collective

Year

2013 — Present

Scope

  • Brand Identity
  • Art Direction
  • Web Design
  • Campaign
  • Print

End-to-end brand identity and creative direction for one of Australia's most prominent underground electronic music labels. 12 years, 150 releases, 150+ artists, 11.5M+ streams.

The Challenge

Recovery Collective needed a visual identity and creative system that could scale across 150+ releases, international tours, artist EPKs, and event collateral while staying true to the underground roots that defined the label from day one.

Our Approach

We built a modular brand system rooted in editorial typography, dark tonal palettes, and restrained use of colour. Each release gets its own visual treatment within a cohesive framework. Art direction spans album artwork, social campaigns, event posters, merch, and a 40+ show world tour identity package.

The Result

Beatport #1 label in 2020. 10 Year Anniversary World Tour spanning six continents. A brand identity recognised across Melbourne, Berlin, Amsterdam, Lisbon, and São Paulo. The visual system has scaled from bedroom project to international institution without losing its edge.

150+

Releases

150+

Artists

11.5M+

Streams

#1 Label

Beatport

Next Project

Bridges