Campaign / Art Direction
RC Release Campaigns
2020 — Present
Client
Recovery Collective
Year
2020 — Present
Scope
- Campaign Design
- Social Media
- Press Materials
- Art Direction
Ongoing campaign design for Recovery Collective's release schedule. Press kits, social content, newsletter design, and multi-angle press release systems for milestone releases.
The Challenge
Each release needs its own visual identity while fitting within the broader RC brand. Campaigns span press, social, email, and event collateral. The output needs to be fast, consistent, and never feel templated.
Our Approach
Three-angle press release system designed so each outlet gets a unique story. Social schedules built as 2-week rollout plans with content pillars. Art direction adapts per release: from the raw energy of Fabrication's 'Dustpig' to the introspective mood of JYDN's 'On My Mind'.
The Result
RC150 campaign (Fabrication 'Unremember') delivered with 3 press release angles, 10-post social schedule, newsletter, and premiere strategy. Fabrication's 'Dustpig' held #1 on Beatport for 37 days. BBC Radio 1 features with Pete Tong and Annie Nightingale.
50+
Campaigns
#1 / 37 Days
Best Chart
BBC R1
Radio
Carl Cox, Pete Tong
DJ Support
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